Four metalheads, Mariela, Carlos, Manuel and Estella, descendants of native peoples of Jujuy, northern region of Argentina where mountains meet desert and jungle faces giant salt lakes, decide to create a Heavy Metal festival to raise awareness about an environmental problem that affects their land, since big companies (mining, industry...) are exploiting the region. It’s their means to try to protect a land and its vital resource, water,vital for the survival of their communities.. By using a foreign way of expression making it part of their own culture, they create a melting pot where western culture meets native tradition. Beeing victims of discrimination and prejudice in their own land they chose to defend their identity , they claim their rights and improve the quality of life in their communities. A cultural counter-attack that breaks down barriers to make their voice heard beyond their territory.